Marketing Maestros Archive
May 2011
German Efficiency
Posted: May 26, 2011 12:00am ET
By Bill Duggan, Group EVP, ANA
I just returned from a trip to Berlin, Germany where I attended a meeting hosted by the World Federation of Advertisers (WFA). During my two days there (too short, by the way), I was impressed with a number of simple efficiency measures that are part of everyday life in Germany.
What Will the Upfronts Bring This Year?
Posted: May 19, 2011 12:00pm ET
By Susan Burke
Some TV networks are using the upfronts as an excuse to look to the future with new multicultural content and more.
Video: Danielle Vona, SONIC, Discusses Cause-Related Marketing
Posted: May 18, 2011 12:00pm ET
By Grace Bello
At our 2011 ANA Brand Conference in New York, NY, Danielle Vona, VP and Chief Marketing Officer of SONIC, chats about her brand's cause marketing efforts.
The Joys of Mentoring
Posted: May 10, 2011 12:00am ET
By Bill Duggan, Group EVP, ANA
A mentor, according to dictionary.com, is a wise and trusted counselor or teacher; an influential senior sponsor or supporter. ANA recently introduced the Procurement Mentoring Program – this is a client-side community committed to improving the relationships procurement has with both internal marketing and external agencies.
Google and Facebook Enter the Daily Deals Coupon and Group-Buying Arena
Posted: May 9, 2011 11:30am ET
By Sumitra Duncan
Marketers interested in promoting their offerings via the group-buying arena can now consider utilizing the new services offered by Google and Facebook to gather more impressions via their consumer advocates.
Video: Dell's Adam Brown Discusses Social Media, Transparency, and Sales
Posted: May 2, 2011 9:00am ET
By Grace Bello
From our 2011 ANA Brand Conference presented by The New York Times on April 5, 2011, listen to Dell's Adam Brown, Executive Director, Social Media, discuss his approach to social media marketing.
