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Marketing Maestros Archive

May 2011

German Efficiency

Posted: May 26, 2011 12:00am ET

By Bill Duggan, Group EVP, ANA

I just returned from a trip to Berlin, Germany where I attended a meeting hosted by the World Federation of Advertisers (WFA). During my two days there (too short, by the way), I was impressed with a number of simple efficiency measures that are part of everyday life in Germany.

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What Will the Upfronts Bring This Year?

Posted: May 19, 2011 12:00pm ET

By Susan Burke

Some TV networks are using the upfronts as an excuse to look to the future with new multicultural content and more.

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Video: Danielle Vona, SONIC, Discusses Cause-Related Marketing

Posted: May 18, 2011 12:00pm ET

By Grace Bello

At our 2011 ANA Brand Conference in New York, NY, Danielle Vona, VP and Chief Marketing Officer of SONIC, chats about her brand's cause marketing efforts.

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The Joys of Mentoring

Posted: May 10, 2011 12:00am ET

By Bill Duggan, Group EVP, ANA

A mentor, according to dictionary.com, is a wise and trusted counselor or teacher; an influential senior sponsor or supporter. ANA recently introduced the Procurement Mentoring Program – this is a client-side community committed to improving the relationships procurement has with both internal marketing and external agencies.

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Google and Facebook Enter the Daily Deals Coupon and Group-Buying Arena

Posted: May 9, 2011 11:30am ET

By Sumitra Duncan

Marketers interested in promoting their offerings via the group-buying arena can now consider utilizing the new services offered by Google and Facebook to gather more impressions via their consumer advocates.

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Video: Dell's Adam Brown Discusses Social Media, Transparency, and Sales

Posted: May 2, 2011 9:00am ET

By Grace Bello

From our 2011 ANA Brand Conference presented by The New York Times on April 5, 2011, listen to Dell's Adam Brown, Executive Director, Social Media, discuss his approach to social media marketing.

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.