Marketing Maestros Archive

June 2011

Blog This Way

Posted: Jun 27, 2011 9:00am ET

By Willette Francis

Blogging is an effective marketing tool that continuously generates brand awareness by getting your current and potential clients to join the conversation about your company’s latest news and events.

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Get the Most Out Of Social Media For Your Business

Posted: Jun 22, 2011 11:00am ET

By Grace Bello

Social networks including Facebook and LinkedIn allow businesses to target their ads to specific demographics in their favorite online spaces. However, are you making the most of your social media presence?

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Industry Standard to Measure Twitter

Posted: Jun 20, 2011 2:00pm ET

By Bill Duggan, Group EVP, ANA

I was surprised to learn that there is NOT an industry standard to measure Twitter activity. We heard that from ANA’s PR agency, CooperKatz, as well as from the Council of Public Relations Firms.

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Were you watching the NBA playoffs? Or following the chatter on Twitter?

Posted: Jun 15, 2011 12:00pm ET

By Cara Brooke Schultz

Nike got social media savvy during the NBA playoffs this year with a social media data visualization tool. Nike’s Basketball webpage not only displayed a live twitter feed it also showed photos of Nike-sponsored players.

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The Hershey Company continues their charitable legacy through CocoaLink program

Posted: Jun 7, 2011 12:00pm ET

By Marni Gordon, vice president of committees and conferences, ANA

During Memorial Day weekend, my family and I had a great time at Hersheypark! We really enjoyed getting splashed on the water rides at “The Boardwalk” and designing our own candy bars in Hershey’s Chocolate World.

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About This Blog

Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.