Marketing Maestros Archive
Posted: Jun 27, 2011 9:00am ET
By Willette Francis
Blogging is an effective marketing tool that continuously generates brand awareness by getting your current and potential clients to join the conversation about your company’s latest news and events.
Posted: Jun 22, 2011 11:00am ET
By Grace Bello
Social networks including Facebook and LinkedIn allow businesses to target their ads to specific demographics in their favorite online spaces. However, are you making the most of your social media presence?
Posted: Jun 20, 2011 2:00pm ET
By Bill Duggan, Group EVP, ANA
I was surprised to learn that there is NOT an industry standard to measure Twitter activity. We heard that from ANA’s PR agency, CooperKatz, as well as from the Council of Public Relations Firms.
Posted: Jun 15, 2011 12:00pm ET
By Cara Brooke Schultz
Nike got social media savvy during the NBA playoffs this year with a social media data visualization tool. Nike’s Basketball webpage not only displayed a live twitter feed it also showed photos of Nike-sponsored players.
Posted: Jun 7, 2011 12:00pm ET
By Marni Gordon, vice president, ANA
During Memorial Day weekend, my family and I had a great time at Hersheypark! We really enjoyed getting splashed on the water rides at “The Boardwalk” and designing our own candy bars in Hershey’s Chocolate World.