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Marketing Maestros Archive

July 2011

Getting Social Is Great for Your Business

Posted: Jul 25, 2011 12:00am ET

By Willette Francis

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Giveaways at Our Digital and Social Media Conference presented by Meredith

Posted: Jul 12, 2011 4:20pm ET

Attendees of our 2011 ANA Digital and Social Media Conference presented by Meredith, not only will you get some great learnings from Domino's, Visa Inc., RadioShack, and more, we're giving you opportunities to win prizes that will help your business.

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How to Become an Inbox Favorite

Posted: Jul 11, 2011 12:00am ET

By Willette Francis

Email marketing has become an essential part of the digital marketing scene. It’s proven to effectively reach consumers, build your brand, retain customers, and, equally important, it continues to foster high ROIs.

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Three Ways to Use Digital Marketing to Gather Research

Posted: Jul 6, 2011 9:40am ET

By Grace Bello

Your brand may already have a Facebook, Twitter and LinkedIn presence. However, are you using these platforms to hear what your consumers are saying about you, or are you merely droning on about yourself?

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.