|
 

Marketing Maestros Archive

August 2011

Mobile Marketing: What Are Marketers Doing?

Posted: Aug 31, 2011 12:00am ET

By Cara Brooke Schultz

Mobile marketing is a relatively new space that marketers are getting involved in, and rightfully so—it’s the best way to get your product into the hands of your consumers—literally via their mobile device which doesn’t seem to leave their hands!

Read More

Managing Social Media Overload

Posted: Aug 25, 2011 12:00am ET

By Sumitra Duncan

A recent New York Times article, “For the Plugged-In, Too Many Choices,” examines the issue of social media overload. This issue is one that most of us can relate to, especially with the almost daily introduction of new social media options—such as the recently debuted Google +.

Read More

Kim Kardashian & Branded Entertainment

Posted: Aug 22, 2011 12:00am ET

By Bill Duggan, Group EVP, ANA

Read More

Thanks for the Tip (and the importance of real Service)

Posted: Aug 17, 2011 12:00am ET

By Bill Duggan, Group EVP, ANA

Read More

Branded Entertainment Needs Better Measurement

Posted: Aug 10, 2011 12:00am ET

By Bill Duggan, Group EVP, ANA

Read More


First  << 14151617181920 >>  Last (53)

About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.