Marketing Maestros Archive
August 2011
Mobile Marketing: What Are Marketers Doing?
Posted: Aug 31, 2011 12:00am ET
By Cara Brooke Schultz
Mobile marketing is a relatively new space that marketers are getting involved in, and rightfully so—it’s the best way to get your product into the hands of your consumers—literally via their mobile device which doesn’t seem to leave their hands!
Managing Social Media Overload
Posted: Aug 25, 2011 12:00am ET
By Sumitra Duncan
A recent New York Times article, “For the Plugged-In, Too Many Choices,” examines the issue of social media overload. This issue is one that most of us can relate to, especially with the almost daily introduction of new social media options—such as the recently debuted Google +.
Kim Kardashian & Branded Entertainment
Posted: Aug 22, 2011 12:00am ET
By Bill Duggan, Group EVP, ANA
Thanks for the Tip (and the importance of real Service)
Posted: Aug 17, 2011 12:00am ET
By Bill Duggan, Group EVP, ANA
Branded Entertainment Needs Better Measurement
Posted: Aug 10, 2011 12:00am ET
By Bill Duggan, Group EVP, ANA
