Marketing Maestros Archive

September 2011

I Feel the Earth Move...

Posted: Sep 6, 2011 12:00am ET

By Susan Burke

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Mobile's Time Has Come

Posted: Sep 6, 2011 12:00am ET

By Bill Duggan, Group EVP, ANA

Results of a new ANA survey are just in on the use of newer media platforms. Social media and mobile are both red hot. 89% of marketers are now using social media and 75% are using mobile.

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.