Marketing Maestros Archive

September 2011

I Feel the Earth Move...

Posted: Sep 6, 2011 12:00am ET

By Susan Burke

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Mobile's Time Has Come

Posted: Sep 6, 2011 12:00am ET

By Bill Duggan, Group EVP, ANA

Results of a new ANA survey are just in on the use of newer media platforms. Social media and mobile are both red hot. 89% of marketers are now using social media and 75% are using mobile.

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Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.