Marketing Maestros Archive
September 2011
Posted: Sep 6, 2011 12:00am ET
By Susan Burke
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Posted: Sep 6, 2011 12:00am ET
By Bill Duggan, Group EVP, ANA
Results of a new ANA survey are just in on the use of newer media platforms. Social media and mobile are both red hot. 89% of marketers are now using social media and 75% are using mobile.
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About This Blog
To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.
