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Marketing Maestros Archive

November 2011

A Year-End Deal for You on that Car!

Posted: Nov 21, 2011 12:00am ET

By Bill Duggan, Group EVP, ANA

On November 17 holiday decorations went up in the lobby of ANA’s office building – a Christmas tree, a bunch of wreaths, and the Hanukkah menorah. And just a few days prior to that, I noticed the beginning of what’s sure to be a barrage of television advertising from the automotive industry for year-end deals.

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‘Tis the Season

Posted: Nov 17, 2011 12:00am ET

By Susan Burke

According to eMarketer, overall holiday spending in 2011 is set to drop compared to last year as a result of the down U.S. economy and the increasing costs of gas and food. However, online spending will increase during the holidays when compared to 2010 with eMarketer forecasting over $46 billion in projected sales.

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Agency Trading Desks: Basics Marketers Need to Know & Questions to Ask

Posted: Nov 2, 2011 12:00am ET

By Bill Duggan, Group EVP, ANA

ANA has just released a white paper titled, “Agency Trading Desks: Basics Marketers Need to Know & Questions to Ask.” Its purpose is to help educate ANA members on agency trading desks—what they are, what they do, potential benefits, questions to ask, and more.

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.