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Marketing Maestros Archive

November 2011

A Year-End Deal for You on that Car!

Posted: Nov 21, 2011 12:00am ET

By Bill Duggan, Group EVP, ANA

On November 17 holiday decorations went up in the lobby of ANA’s office building – a Christmas tree, a bunch of wreaths, and the Hanukkah menorah. And just a few days prior to that, I noticed the beginning of what’s sure to be a barrage of television advertising from the automotive industry for year-end deals.

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‘Tis the Season

Posted: Nov 17, 2011 12:00am ET

By Susan Burke

According to eMarketer, overall holiday spending in 2011 is set to drop compared to last year as a result of the down U.S. economy and the increasing costs of gas and food. However, online spending will increase during the holidays when compared to 2010 with eMarketer forecasting over $46 billion in projected sales.

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Agency Trading Desks: Basics Marketers Need to Know & Questions to Ask

Posted: Nov 2, 2011 12:00am ET

By Bill Duggan, Group EVP, ANA

ANA has just released a white paper titled, “Agency Trading Desks: Basics Marketers Need to Know & Questions to Ask.” Its purpose is to help educate ANA members on agency trading desks—what they are, what they do, potential benefits, questions to ask, and more.

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About This Blog

Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.