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Marketing Maestros Archive

May 2012

Marketing to Asian Americans and Insights from the 3AF Conference

Posted: May 21, 2012 12:00am ET

By Bill Duggan, Group EVP, ANA

Insights from the 3AF (Asian American Advertising Federation) Asian Marketing Summit in Las Vegas.

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C7? How about Brand-Specific Commercial Ratings?

Posted: May 18, 2012 12:00am ET

By Bill Duggan, Group EVP, ANA

Leadership of at least two major networks used that opportunity to advocate for a shift of currency from C3 to C7 ratings – meaning ratings based on the average commercial minutes in a program with three (or seven) days of commercial viewing in DVR playback. As the trade association representing client-side marketers, I want to remind the network executives of advertiser interest in more granular commercial ratings.

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Insights and Highlights from the ANA Advertising Financial Management Conference

Posted: May 10, 2012 12:00am ET

By Bill Duggan, Group EVP, ANA

Insights and highlights from the presentaions of top marketers at the 2012 ANA Advertising Financial Management Conference.

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Industry Debate on State Commercial Production Incentives

Posted: May 3, 2012 12:00am ET

By Bill Duggan, Group EVP, ANA

The ANA last week issued the white paper “The Found Money of State Commercial Production Incentives.” Many states now offer production incentives for advertisers willing to shoot their commercials in their state.

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.