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Marketing Maestros Archive

June 2012

Rebate On A Global Holiday – Good! Rebate On A Global Media Buy – Perhaps, Not So Good!

Posted: Jun 27, 2012 12:00am ET

By Bill Duggan, Group EVP, ANA

The industry practice of media companies providing rebates/incentives to agencies for referring or influencing client spending towards that media company and then not reimbursing those funds to the client, has long been acknowledged as a common practice outside the United States.

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Is This Search Really Necessary?

Posted: Jun 21, 2012 12:00am ET

By Bill Duggan, Group EVP, ANA

One of the best-read pages in Adweek has got to be ‘Accounts in Reviews’ which is “a weekly listing of the major accounts up for grabs and who’s chasing them.” The current issue lists nine accounts in review including a major retailer, airline, CPG company, sports league (NASCAR!), and a number of financial service companies.

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In-House Agencies – Fast, Cheap, & Good!

Posted: Jun 13, 2012 12:00am ET

By Bill Duggan, Group EVP, ANA

ANA In-House Agency Day, just held at the offices of Charles Schwab in San Francisco, attracted a crowd of over fifty marketers. When we surveyed members a few years ago, we found that 42% had an in-house agency of some type. And speculation is that the percentage has grown further as the primary benefits of in-house agencies – speed and cost savings – are more important than ever. But in-house agencies can also offer terrific strategic thinking and creative work as well.

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What? … errr … Excuse me?

Posted: Jun 6, 2012 12:00am ET

By Bill Duggan, Group EVP, ANA

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Industry Interest in Brand-Specific Commercial Ratings

Posted: Jun 1, 2012 12:00am ET

By Bill Duggan, Group EVP, ANA

It’s now June (can you believe it!) and I’m proud that I’ve kept up with one of my primary New Year’s resolutions – to blog once a week. That’s over 20 blogs in 2012 at this point, all on the Marketing Maestros series of blogs.

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.