Marketing Maestros Archive
July 2012
What Clients are Saying About Media Rebates/Incentives
Posted: Jul 31, 2012 12:00am ET
By Bill Duggan, Group EVP, ANA
The industry practice of media companies providing rebates/incentives to agencies for referring or influencing client spending towards that media company is a common practice outside the United States. However, our survey/white paper confirms that this practice also exists in the U.S.
Insights & Highlights from the ANA Digital & Social Media Conference
Posted: Jul 24, 2012 12:00am ET
By Bill Duggan, Group EVP, ANA
Key insights and highlights from our 2012 Digital & Social Media Conference.
Your Brand in My Back Pocket?
Posted: Jul 20, 2012 12:00am ET
By Caitlin Nitz, Knowledge & Research Specialist
The design of the iconic New York City MetroCard has remained virtually unchanged since it was introduced in 1997. The MTA has decided to open up the front of the MetroCard to advertising for the first time. Want your brand in the hands of 8.5 million New Yorkers multiple times a day? Here’s your chance.
Media Rebates/Incentives Require Full Transparency
Posted: Jul 16, 2012 12:00am ET
By Bill Duggan, Group EVP, ANA
The industry practice of media companies providing rebates/incentives to agencies for referring or influencing client spending towards that media company, and then the agencies not reimbursing those funds to the client, has long been acknowledged as a common practice outside the United States. However, a recent ANA/Reed Smith survey confirms that this practice also exists in the U.S.
ICANN vs. The World
Posted: Jul 10, 2012 12:00am ET
By Caitlin Nitz, Knowledge & Research Specialist
While ICANN’s expansion of top level domains has been an extremely unpopular move, the frequency of applied-for gTLDs can at least help solve some of the world’s greatest popularity contests:
ANA Multicultural Excellence Awards Insights & Call for Entries
Posted: Jul 10, 2012 12:00am ET
By Bill Duggan, Group EVP, ANA
Recently the advertising industry recognized its best via the Effie Awards and Cannes Lions. Congratulations to all the winners! The industry awards next up are the ANA Multicultural Excellence Awards as the call for entries is now open.
New Laws … And Who Designed that Outdoor Billboard?
Posted: Jul 2, 2012 12:00am ET
By Bill Duggan, Group EVP, ANA
There’s an interesting story on cnn.com titled “July 1 brings new, sometimes quirky laws.” Relevant to the marketing and advertising industry, a new local ordinance in Virginia requires electronic messages on outdoor advertising to remain in place for at least eight seconds to avoid driver distractions. I like that new law!
