Marketing Maestros Archive
August 2012
Tip Jars and Emotional Connections
Posted: Aug 27, 2012 12:00am ET
By Bill Duggan, Group EVP, ANA
Tip jars are now common at coffee shops, delis, and some quick serve restaurants. And those tip jars have recently taught me something about emotional connections.
Industry Consultants Weigh-In on Media Rebates/Incentives
Posted: Aug 21, 2012 12:00am ET
By Bill Duggan, Group EVP, ANA
“Media Rebates/Incentives Require Full Transparency” is a recently released white paper from ANA and Reed Smith. The white paper has sparked conversation among the advertising community, including some leading industry consultants weighing-in on our LinkedIn group.
Do Media Rebates/Incentives Impact Smaller Advertisers More?
Posted: Aug 16, 2012 12:00am ET
By Bill Duggan, Group EVP, ANA
Following a suggestion made by Brian Wieser of Pivotal Research, we looked at awareness of media rebates based on advertiser size of our survey respondents. The results are quite interesting.
You Don’t Know What You Don’t Know
Posted: Aug 7, 2012 12:00am ET
By Bill Duggan, Group EVP, ANA
Media rebates/incentives, state commercial production incentives, and agency trading desks are all issues that marketers need to know more about as all can impact their bottom line and marketing ROI.
