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Marketing Maestros Archive

August 2012

Tip Jars and Emotional Connections

Posted: Aug 27, 2012 12:00am ET

By Bill Duggan, Group EVP, ANA

Tip jars are now common at coffee shops, delis, and some quick serve restaurants. And those tip jars have recently taught me something about emotional connections.

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Industry Consultants Weigh-In on Media Rebates/Incentives

Posted: Aug 21, 2012 12:00am ET

By Bill Duggan, Group EVP, ANA

“Media Rebates/Incentives Require Full Transparency” is a recently released white paper from ANA and Reed Smith. The white paper has sparked conversation among the advertising community, including some leading industry consultants weighing-in on our LinkedIn group.

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Do Media Rebates/Incentives Impact Smaller Advertisers More?

Posted: Aug 16, 2012 12:00am ET

By Bill Duggan, Group EVP, ANA

Following a suggestion made by Brian Wieser of Pivotal Research, we looked at awareness of media rebates based on advertiser size of our survey respondents. The results are quite interesting.

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You Don’t Know What You Don’t Know

Posted: Aug 7, 2012 12:00am ET

By Bill Duggan, Group EVP, ANA

Media rebates/incentives, state commercial production incentives, and agency trading desks are all issues that marketers need to know more about as all can impact their bottom line and marketing ROI.

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.