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Marketing Maestros Archive

June 2010

3GTV—The New Advertising Medium?

Posted: Jun 23, 2010 12:00am ET

By Cara Brooke Schultz

How many commercials leave a lasting impression, so much so, that they play out in your head while you are shopping at your local grocery store? Soon those commercials maybe viewable while you are doing your shopping

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Advice from the “Celebrity CMO”

Posted: Jun 14, 2010 12:00am ET

By Adrienne Tallacksen

I recently had the opportunity to see Jeffrey Hayzlett, now former CMO of Eastman Kodak, speak at an industry event for a second time. His presentation was one of the most popular at ANA’s 2009 Masters of Marketing Conference last year, and he spoke again at a recent forum of the Mobile Marketing Association.

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Videos: The Trend of the Moment or Here to Stay?

Posted: Jun 2, 2010 12:00am ET

By Cara Brooke Schultz

Viral videos seem to be the “trend” of the moment in the social media world, but will it last?

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.