Marketing Maestros Archive
September 2012
General Market Agencies Do Multicultural / Multicultural Agencies Do General Market
Posted: Sep 26, 2012 12:00am ET
By Bill Duggan, Group EVP, ANA
ANA recently announced the finalists for the 2012 Multicultural Excellence Awards, which celebrate the year's preeminent multicultural advertising campaigns. This year, there are some interesting observations regarding the finalist agencies.
More Commercials is NOT the Solution for a Decline in Ratings
Posted: Sep 21, 2012 12:00am ET
By Bill Duggan, Group EVP, ANA
Viacom recently announced plans to increase the number of commercials run on some of its cable networks to offset loss of revenue due to a decline in ratings.
Websites Work for Connecting with Multicultural Customers
Posted: Sep 11, 2012 12:00am ET
By Bill Duggan, Group EVP, ANA
ANA has just completed research to help understand how marketers are using newer media platforms to reach multicultural customers. This research is important since multicultural customers have been the earliest adopters of digital technology and the growth rate for multicultural audiences has outpaced the general market.
Calming Down Loud Commercials & Station Promos
Posted: Sep 6, 2012 12:00am ET
By Bill Duggan, Group EVP, ANA
The Calm Act goes into effect December 13, 2012. The Commercial Advertisement Loudness Mitigation Act responds to years of consumer complaints that the volume on some commercial advertising was much louder than that of programming and requires broadcasters to ensure that the sound level of commercials is the same as programming.
