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Marketing Maestros Archive

November 2012

Marketing Procurement Success Story at Intel

Posted: Nov 14, 2012 12:00am ET

By Bill Duggan, Group EVP, ANA

I had the opportunity to facilitate a discussion at the recent “ProcureCon for Digital and Marketing Services” conference between the marketing and procurement leads at Intel – Mariann Coleman, director, global agency management and Sean Dowd, senior manager, global strategic sourcing.

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The Social Media Dilemma

Posted: Nov 12, 2012 12:00am ET

By Ken Beaulieu, senior director of marketing and communications, ANA

Fidelity Investments CMO Jim Speros contends that there has never been a more exciting time to be in marketing, a sentiment echoed by many of his peers. But he also realizes that, with rapid advancements in technology and the shift to a more empowered consumer, marketers today face some sizeable challenges.

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Mobile’s Time Has Come

Posted: Nov 12, 2012 12:00am ET

By Bill Duggan, Group EVP, ANA

For the first time ever, in 2012 mobile ad spending will be higher in the U.S. than anywhere else in the world. Japan, a market where mobile advertising is much more mature, had previously enjoyed that distinction. With the proliferation of smart phones, the growth of mobile has reached an inflection point. “Mobility is going to be a massive game changer and it will change the entire retail industry,” said Stephen Quinn, CMO, Wal-Mart Stores, at the recent ANA Masters of Marketing Conference.

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We’ve Seen the Future of Marketing, and It Looks Like 1871

Posted: Nov 8, 2012 12:00am ET

By Caitlin Nitz, Knowledge & Research Specialist

Recently, ANA’s Integrated Marketing Committee, hosted by Spark Communications, took a tour of 1871 — a non-profit space that provides offices and a community of lectures, classes, and support for tech startups. Located in the Merchandise Mart in Chicago, this modern and inspirational space is home to designers, coders, and entrepreneurs hoping to create the next Facebook, Instagram, or OpenTable.

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Insights and Highlights from the ANA Multicultural Marketing & Diversity Conference

Posted: Nov 7, 2012 12:00am ET

By Bill Duggan, Group EVP, ANA

The ANA Multicultural Marketing & Diversity Conference took place last week in Miami, attended by 600+. The following provides insights and highlights from the conference.

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.