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Marketing Maestros Archive

January 2013

ANA Members Want Brand-Specific Commercial Ratings

Posted: Jan 30, 2013 12:00am ET

By Bill Duggan, Group EVP, ANA

Last week, ANA hosted the Commercial Ratings Summit. Our purpose was to discuss solutions that could help facilitate the availability of brand-specific commercial ratings for television. The meeting was attended by 92 individuals representing client-side marketers, agencies, media (network, cable, and syndication), solution providers, industry trade associations, and other interested parties.

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Facial Recognition – A Better Solution for Television Ratings?

Posted: Jan 18, 2013 12:00am ET

By Bill Duggan, Group EVP, ANA

We all watch television. Now some televisions have the capability to watch us back. Google the term “Facial Recognition” and you’ll see that there are 5.4 million search results! A facial recognition system is a computer application for automatically identifying or verifying a person from a digital image or a video frame from a video source.

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Consumer Electronics Show Observations

Posted: Jan 10, 2013 12:00am ET

By Bill Duggan, Group EVP, ANA

Bill Duggan, Group EVP, ANA, shares his observations from the 2013 Consumer Electronics Show in Las Vegas.

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Your Agency: Partner or Vendor?

Posted: Jan 4, 2013 12:00am ET

By Bill Duggan, Group EVP, ANA

Media has fragmented dramatically and as a result marketers have many more specialty agencies. So it’s more difficult than ever before for any individual agency to be a marketer’s primary outside resource and true partner. But not impossible.

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.