Marketing Maestros Archive
February 2013
Highlights from the ANA Media Leadership Conference
Posted: Feb 28, 2013 12:00am ET
By Bill Duggan, Group EVP, ANA
ANA’s inaugural Media Leadership Conference was just held in Miami, attracting 350+ media mavens. Here are some highlights from the event.
Social and Mobile Conference at Electronic Arts
Posted: Feb 21, 2013 12:00am ET
By Marni Gordon, Vice President, ANA
I had a great time hosting our second annual ANA Members Only Conference at Electronic Arts in Redwood City, California! This year’s theme was Social and Mobile and the day included great sessions from Electronic Arts, Del Monte, Hewlett-Packard, Lytro, and Qualcomm.
Dish Hopper: Marketer’s Friend or Foe?
Posted: Feb 20, 2013 12:00am ET
By Marni Gordon, Vice President, ANA
Dish Network ‘s Dish Hopper DVR has a feature called AutoHop which gives consumers the choice to skip all commercials with the push of a single button on a remote control. Dish Network launched an ad campaign last week promoting the death of commercials which features the “Boston guys” who pay their last respects to commercials in the spot.
Precision Marketing: Maximizing Revenue Through Relevance
Posted: Feb 19, 2013 12:00am ET
By Bill Duggan, Group EVP, ANA
I just finished reading the book, Precision Marketing: Maximizing Revenue Through Relevance. Co-author Sandra Zoratti is VP marketing at Ricoh and will be a speaker at the ANA Advertising Financial Management Conference in May.
ANA's Perspective on Nielsen’s Acquisition of Arbitron
Posted: Feb 12, 2013 12:00am ET
By Bill Duggan, Group EVP, ANA
Since Nielsen announced its plans to acquire Arbitron in late December, ANA has been listening to industry perspective – from our members, analysts, agencies, other associations as well as the coverage in the trade press. Here’s where we are coming out: ANA’s position is that there is no reason to oppose Nielsen’s acquisition of Arbitron; but meanwhile, there are some valid concerns.
Never Stop Connecting with Influencers
Posted: Feb 6, 2013 12:00am ET
By Ken Beaulieu, senior director of marketing and communications, ANA
Sartori CMO Chad Vincent views social media as the “great equalizer” for companies with a limited marketing budget. When he joined the company in 2010, after serving as chief branding officer at Fiskars, he immediately scanned the blogosphere to not only see what people were talking about, but also determine whether they were a good fit for the brand.
Innovation Day at Walmart
Posted: Feb 6, 2013 12:00am ET
By Bill Duggan, Group EVP, ANA
I made my first-ever trip to Bentonville, Arkansas this past week where Walmart hosted ANA Innovation Day. Here are some highlights from the day:
