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Marketing Maestros Archive

May 2013

Simulmedia: Brand-Specific Commercial Ratings Solution Provider

Posted: May 29, 2013 12:00am ET

By Bill Duggan, Group EVP, ANA

Simulmedia started with the idea of helping TV networks figure out when best to place their network promotions, before offering solutions for all advertisers that want to reach targeted television audiences. The company calls itself “an audience-driven ad network for television,” and sells television advertising campaigns

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Rentrak: Brand-Specific Commercial Ratings Solution Provider

Posted: May 20, 2013 12:00am ET

By Bill Duggan, Group EVP, ANA

The new ANA white paper, “Brand-Specific Commercial Ratings–Benefits and Solution Providers,” highlights solutions from eight companies for brand-specific commercial ratings. This blog provides a recap of Rentrak’s offerings

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Kantar Media: Brand-Specific Commercial Ratings Solution Provider

Posted: May 15, 2013 12:00am ET

By Bill Duggan, Group EVP, ANA

The new ANA white paper, “Brand-Specific Commercial Ratings–Benefits and Solution Providers,” highlights solutions from eight companies for brand-specific commercial ratings. This blog provides a recap of Kantar Media’s offerings.

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TRA: Brand-Specific Commercial Ratings Solution Provider

Posted: May 9, 2013 12:00am ET

By Bill Duggan, Group EVP, ANA

The new ANA white paper, “Brand-Specific Commercial Ratings – Benefits and Solution Providers,” highlights solutions from eight companies for brand-specific commercial ratings. This blog provides a recap of TRA’s offerings.

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What I learned at the ANA Advertising Financial Management Conference

Posted: May 9, 2013 12:00am ET

By Bill Duggan, Group EVP, ANA

I am just back from the ANA Advertising Financial Management Conference, where I learned a ton

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Highlights from ANA Television Upfront Survey

Posted: May 8, 2013 12:00am ET

By Marni Gordon, vice president of committees and conferences, ANA

ANA has just released the results of our 2013-14 National Television Upfront Survey. The objective is to better understand this year’s National Television Upfront marketplace from the client-side marketer perspective. This survey was fielded to a select group of ANA Committee Members and those who have direct oversight of media negotiations were encouraged to complete this survey.

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Social Media Marketing Tips for B2B Companies

Posted: May 6, 2013 12:00am ET

By Yasmin Melendez, director of committees and conferences, ANA

Many B2B companies find it challenging to engage in social media because they don’t know how it ties back to the organization or how to sustain it in the long-term. On May 1, the ANA Business-to-Business committee welcomed Lauren McCadney, senior manager, social media at CDW who shared some tips to leveraging loyal customers that goes beyond ratings and reviews.

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New ANA White Paper on Brand-Specific Commercial Rating

Posted: May 3, 2013 12:00am ET

By Bill Duggan, Group EVP, ANA

Earlier this year ANA convened the Commercial Ratings Summit, and then a follow-up webinar, to discuss solutions that could help facilitate the availability of brand-specific commercial ratings for television.

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.