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Marketing Maestros Archive

June 2013

Highlights from ANA Marketing to Millennials Members Only Conference

Posted: Jun 28, 2013 12:00am ET

By Marni Gordon, vice president of committees and conferences, ANA

We held our first-ever ANA Members Only Conference on Marketing to Millennials in California and had a great day! The event was hosted by Live Nation and held at House of Blues in Los Angeles. The day was filled with rich insights on the elusive millennial target and included sessions from Live Nation, Hyundai, Missouri Lottery, and Microsoft plus the latest trends on millennials from Jeff Fromm, author of Marketing to Millennials!

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Marketing Procurement Must Embrace its Role in Improving Marketing ROI

Posted: Jun 28, 2013 12:00am ET

By Bill Duggan, Group EVP, ANA

ANA recently embarked on qualitative and quantitative work to better understand the metrics used to measure the success/contribution of the marketing procurement organization. We looked at (a) the metrics used to measure the marketing procurement organization and (b) the importance placed on each respective metric.

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Elevating the Role of Marketing Procurement

Posted: Jun 25, 2013 12:00am ET

By Bill Duggan, Group EVP, ANA

ANA has just released a new white paper, “Elevating the Role of Marketing Procurement.” The work focuses on procurement success metrics and is based on a quantitative survey with 113 marketing procurement professionals as well as select qualitative interviews.

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Nielsen: Brand-Specific Commercial Ratings Solution Provider

Posted: Jun 21, 2013 12:00am ET

By Bill Duggan, Group EVP, ANA

Nielsen pioneered television audience measurement and analytics. In the U.S. today, the Nielsen ratings are the basis for assessing the audience from broadcast, syndication, and cable programming, and the currency by which the associated advertising is transacted for both national and local spots.

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3D Network from ESPN to Be Closed Down

Posted: Jun 14, 2013 12:00am ET

By Bill Duggan, Group EVP, ANA

It was just announced that ESPN’s 3D network, which was launched in June 2010, will be closed down by the end of the year. According to MediaPost, that decision follows a big slowdown in theatrical 3D films and an overall lack of 3D TV interest/adoption by consumers. Sorry to say, I am not surprised.

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comScore: Brand-Specific Commercial Ratings Solution Provider

Posted: Jun 14, 2013 12:00am ET

By Bill Duggan, Group EVP, ANA

comScore provides audience and advertising analytics to measure how consumers use digital and TV platforms, including PCs/laptops, smartphones, tablets, “smart TVs,” gaming devices, and of course traditional TV.

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Advertisers Cater to Hispanics via English Language Television

Posted: Jun 7, 2013 12:00am ET

By Yasmin Melendez, director of committees and conferences, ANA

Last June, Ford aired a Spanish language commercial for its Ford Escape during the fourth game of the NBA finals on ABC. While this initially confused some viewers, it signifies a recent trend of advertisers targeting Hispanics via English language television.

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Insights from Dick Costolo and Les Moonves from the Nielsen Consumer 360 Conference

Posted: Jun 6, 2013 12:00am ET

By Bill Duggan, Group EVP, ANA

I attended the Nielsen Consumer 360 Conference earlier in the week in Phoenix, along with about 1000 other attendees. Below are highlights from the two opening speakers of the conference, Dick Costolo and Leslie Moonves.

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INVIDI Technologies: Brand-Specific Commercial Ratings Solution Provider

Posted: Jun 6, 2013 12:00am ET

By Bill Duggan, Group EVP, ANA

INVIDI Technologies calls itself “the world’s only truly addressable targeted television advertising and marketing solution for cable, satellite, and telco service providers.” The company was founded in 2000 to increase the effectiveness of television advertising by making it addressable to households and individual viewers.

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PrecisionDemand: Brand-Specific Commercial Ratings Solution Provider

Posted: Jun 3, 2013 12:00am ET

By Bill Duggan, Group EVP, ANA

PrecisionDemand refers to itself as a “TV marketing firm with a solution for accurately targeting all TV and measuring its impact in real time” and “a marketing platform that leverages big data to provide insights and drive compelling efficiencies for clients.”

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.