Marketing Maestros Archive
Posted: Jul 22, 2010 12:00am ET
The digital landscape is changing. That was no clearer than after hearing Geoff Ramsey, CEO, Co-Founder eMarketer present at the ANA Digital and Social Media Conference last week. The downturned economy has decreased traditional media spend almost 20 percent.
Posted: Jul 21, 2010 12:00am ET
According to Arianna Huffington, a part of the Huffington Post’s success has been based on that simple strategy: Listen. Engage. Respond. It’s no secret that the general sentiment towards Corporate America is at an all-time low
Posted: Jul 12, 2010 12:00am ET
By Cara Brooke Schultz
Social media can be defined as "activities, practices, and behaviors among communities of people who gather online to share information, knowledge, and opinions using conversational media," according to The Social Media Bible.