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Marketing Maestros Archive

July 2010

Have you Heard?

Posted: Jul 22, 2010 12:00am ET

The digital landscape is changing. That was no clearer than after hearing Geoff Ramsey, CEO, Co-Founder eMarketer present at the ANA Digital and Social Media Conference last week. The downturned economy has decreased traditional media spend almost 20 percent.

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Listen. Engage. Respond.

Posted: Jul 21, 2010 12:00am ET

According to Arianna Huffington, a part of the Huffington Post’s success has been based on that simple strategy: Listen. Engage. Respond. It’s no secret that the general sentiment towards Corporate America is at an all-time low

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Who Owns the Information on Your Facebook Page?

Posted: Jul 12, 2010 12:00am ET

By Cara Brooke Schultz

Social media can be defined as "activities, practices, and behaviors among communities of people who gather online to share information, knowledge, and opinions using conversational media," according to The Social Media Bible.

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.