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Marketing Maestros Archive

July 2013

Ted Turner’s Best Business Practices

Posted: Jul 23, 2013 12:43pm ET

The first thing you need to know about Ted Turner is that he rejects the premise that economic prosperity must translate into a despoiled environment. “I believe the object of being a responsible business person is to leave the lives of those you come in contact with richer, not poorer; smarter, not dumber; and fuller rather than more depleted,” he says.

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Top Tweets from the ANA Digital & Social Media Conference

Posted: Jul 23, 2013 12:00am ET

By Marni Gordon, vice president of committees and conferences, ANA

Marni Gordon, vice president, ANA shares her favorite tweets from the 2013 ANA Digital & Social Media Conference.

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Highlights from ANA Digital & Social Media Conference

Posted: Jul 23, 2013 12:00am ET

By Marni Gordon, vice president of committees and conferences, ANA

ANA is well known for its fall “Masters of Marketing” Conference - which features terrific content and prominent speakers, including many leading CMOs and other marketing thought leaders. This year we held our first annual ANA Brand Masters Conference which was a very special intimate springtime companion to the Masters of Marketing.

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Aligning Success Metrics for Marketing Procurement and Marketing

Posted: Jul 3, 2013 12:00am ET

By Bill Duggan, Group EVP, ANA

The new ANA white paper, “Elevating the Role of Marketing Procurement,” focuses on procurement success metrics and is based on a quantitative survey with 113 marketing procurement professionals as well as select qualitative interviews.

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.