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Marketing Maestros Archive

August 2013

In-House Agencies Grow in Importance

Posted: Aug 30, 2013 10:03am ET

By Bill Duggan, Group EVP, ANA

Over the last few months ANA has been surveying our members to better understand the penetration and use of in-house agencies.

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Commercial Loads are Getting Out of Control

Posted: Aug 20, 2013 10:02am ET

By Bill Duggan, Group EVP, ANA

Al Jazeera America, which launches today (August 20), announced that it will have only six minutes of commercials each hour.

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Initial ANA Perspective on Publicis-Omnicom

Posted: Aug 7, 2013 10:02am ET

By Bill Duggan, Group EVP, ANA

The following is an initial perspective from ANA on the Publicis-Omnicom merger, as provided to Ad Age.

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.