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Marketing Maestros Archive

September 2013

Insights from the Multicultural Excellence Awards Judges

Posted: Sep 30, 2013 1:41pm ET

By Yasmin Melendez, director of committees and conferences, ANA

The Multicultural Excellence Awards judges share their perspective on this year’s entries.

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Highlights from ANA/Effies Members Only Conferences

Posted: Sep 27, 2013 12:00am ET

By Marni Gordon, vice president of committees and conferences, ANA

In this blog, Marni Gordon, vice president at ANA provides an overview on key trends and insights from the ANA Members Only Conferences partnering with the Effies on Effective Marketing & Media Insights.

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Key Takeaways from Advertising Week Panel on Agency Selection Briefing Guidance

Posted: Sep 26, 2013 11:00am ET

By Bill Duggan, Group EVP, ANA

Yesterday, ANA and 4A’s released the white paper, Agency Selection Briefing Guidance, and a panel during Advertising Week showcased the work.

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New ANA/4A’s White Paper: Agency Selection Briefing Guidance

Posted: Sep 25, 2013 1:47pm ET

By Bill Duggan, Group EVP, ANA

Today, ANA and 4A’s released the new white paper, Agency Selection Briefing Guidance. Our intention is to provide basic guidance for clients who are unfamiliar with the fundamentals of briefing an agency during the agency selection process, and give clients experienced in agency selection briefings additional best practices to consider. This is a follow-up to Guidelines for Agency Search, released two years ago.

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Super Bowl Gospel Celebration to Benefit ANA Member St. Jude Hospital

Posted: Sep 24, 2013 11:57am ET

By Bill Duggan, Group EVP, ANA

The Super Bowl Gospel Celebration is an event sanctioned by the NFL and will take place Friday, January 31, 2014 at Madison Square Garden in New York.

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Congratulations to the 2013 Multicultural Excellence Award Category Winners

Posted: Sep 24, 2013 8:00am ET

By Yasmin Melendez, director of committees and conferences, ANA

The Multicultural Excellence Awards recognize the outstanding work being done in the areas of African-American, Asian, Hispanic and LGBT advertising. Congratulations to this year’s category winners!

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Elevating the Role of Marketing Procurement with Procurement Leaders

Posted: Sep 23, 2013 9:25am ET

By Bill Duggan, Group EVP, ANA

Last week I had the opportunity to attend the Procurement Leaders conference in Boston and present a session, titled “Elevating the Role of Marketing Procurement” with Sal Vitale.

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The Insights Behind Valspar’s Growth

Posted: Sep 23, 2013 8:00am ET

By Ken Beaulieu, senior director of marketing and communications, ANA

Valspar Corp.’s John Anton, vice president and general manager of the ACE business unit, explains the insights that were of paramount importance to driving meaningful growth for the Valspar brand of do-it-yourself paint.

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Marketing in a Real-Time World: Key Insights from 360i Marketing Summit 2013

Posted: Sep 20, 2013 12:00am ET

By Marni Gordon, vice president of committees and conferences, ANA

Marni Gordon, vice president, ANA shares insights from the 360i Marketing Summit 2013.

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Procurement & In-House Agencies

Posted: Sep 19, 2013 10:55am ET

By Bill Duggan, Group EVP, ANA

Marketing procurement should be aware (keenly aware) of the value and benefits of in-house agencies. In-house agencies offer key benefits, per the recent ANA report “The Rise of the In-House Agency.”

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Takeaways from the Multicultural Excellence Awards Judging

Posted: Sep 18, 2013 9:33am ET

By Yasmin Melendez, director of committees and conferences, ANA

Last week, 15 ANA members from a variety of industries including financial services, QSR, CPG, health care, spirits and telecommunications gathered at ANA headquarters to review over 185 entries submitted for the Multicultural Excellence Awards. Now in its 13th year, these awards recognize marketers and their agencies or media company for their outstanding work in advertising to African-American, Asian, Hispanic, and LGBT audiences.

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Disintermediation of Traditional Agencies

Posted: Sep 13, 2013 3:33pm ET

By Bill Duggan, Group EVP, ANA

Dictionary.com defines disintermediate as: “to attempt to do away with intermediary entities between two primary market forces; to eliminate the middleman.”

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New Industry Association:
Cross-Cultural Marketing & Communications Association

Posted: Sep 10, 2013 10:02am ET

By Bill Duggan, Group EVP, ANA

I attended the opening day of the “The Total Market Conference” from the Cross-Cultural Marketing & Communications Association on Monday in NYC. According to the CCM&CA, the total market is the description of a business vertical emerging within the marketing and communications industry; it describes the converging “general market” and multicultural business verticals.

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The Rise of the In-House Agency

Posted: Sep 5, 2013 10:02am ET

By Bill Duggan, Group EVP, ANA

ANA has released a new report, “The Rise of the In-House Agency,” and the findings are most interesting.

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.