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Marketing Maestros Archive

October 2013

Halloween Scare for the Marketing Industry: Measurement

Posted: Oct 31, 2013 10:22am ET

By Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares insights from the "Optimizing Integrated Multi-Screen Campaigns" Report

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No Irish Need Apply

Posted: Oct 28, 2013 10:30am ET

By Bill Duggan, Group EVP, ANA

ANA's Bill Duggan gives a brief history of multiculturalism in America in advance of the ANA Multicultural Marketing & Diversity Conference

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Highlights from ANA Content Marketing Members Only Conference

Posted: Oct 24, 2013 9:00am ET

By Marni Gordon, vice president of committees and conferences, ANA

In this blog, Marni Gordon, vice president at ANA, provides highlights from the ANA Content Marketing Members Only Conference.

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Insights from Procurement Day

Posted: Oct 23, 2013 10:22am ET

By Bill Duggan, Group EVP, ANA

ANA Procurement Day was hosted by BP in Chicago on October 23. The key takeaways included identifying the role of procurement, emerging procurement practices, and tips for getting started in marketing procurement.

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For Experiential Marketers Facilitating Fan Interaction Post-event Is Just as Important as the Event

Posted: Oct 10, 2013 12:20pm ET

By Yasmin Melendez, director of committees and conferences, ANA

Grand Central Station is a hub of constant activity and experiential marketers flock to it to give away free samples and raise brand awareness with New Yorkers and tourists.

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Congrats to those Companies who Embrace LGBT Consumers & Employees

Posted: Oct 10, 2013 9:37am ET

By Bill Duggan, Group EVP, ANA

ANA’s Multicultural Excellence Awards once again has a LGBT category and, this year, that category received more entries than ever before.

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What I Learned @ The ANA Masters of Marketing Conference

Posted: Oct 8, 2013 10:37am ET

By Bill Duggan, Group EVP, ANA

I am just back from the ANA Masters of Marketing Conference, where I learned so much, including:

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.