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Marketing Maestros Archive

November 2013

At Artist’s Request – No Social Media!

Posted: Nov 25, 2013 9:30am ET

By Bill Duggan, Group EVP, ANA

ANA's Bill Duggan reflects on the advantages brands can gain from allowing consumers to engage with them in real-time

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Real-Time Marketing Meets Content Marketing Innovation: #InaHyattWorld

Posted: Nov 20, 2013 8:30am ET

By Meghan Medlock, director of committees and conferences, ANA

ANA's Meghan Medlock recaps Hyatt Hotels' presentation on real-time marketing at the Midwest Digital & Social Committee Meeting on November 19 in Chicago.

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Spotlight on MINI USA: ANA Real-Time Marketing Conference Speaker

Posted: Nov 19, 2013 1:00pm ET

By Shannon Scanlin, coordinator, committees, ANA

ANA’s Shannon Scanlin highlights how MINI USA is inciting passion with its MINI owners through Real-Time content marketing.

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Suggestions for Improving the State of Sponsorship and Event Marketing Measurement

Posted: Nov 18, 2013 9:30am ET

By Bill Duggan, Group EVP, ANA

ANA's Bill Duggan offers some suggestions for improving the state of sponsorship and event marketing measurement following the release of the "Sponsorship and Event Marketing Measurement" survey research report.

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New ANA Research on Sponsorship and Event Marketing Measurement

Posted: Nov 14, 2013 9:30am ET

By Bill Duggan, Group EVP, ANA

ANA's Bill Duggan summarizes some key findings from the recently released survey research report, "Sponsorship and Event Marketing Measurement."

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Tweets from ANA Multicultural Marketing Conference

Posted: Nov 11, 2013 9:30am ET

By Bill Duggan, Group EVP, ANA

ANA's Bill Duggan recounts some of the most notable tweets from the 2013 ANA Multicultural Marketing & Diversity Conference

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Real-Time Marketing: Getting Started is the Hardest Part….

Posted: Nov 8, 2013 3:00pm ET

By Meghan Medlock, director of committees and conferences, ANA

ANA's Meghan Medlock offers some insights on how marketers can begin and shape their Real-Time Marketing Plans

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My Pilot Also Needs to be the Chief Communications Officer

Posted: Nov 4, 2013 9:30am ET

By Bill Duggan, Group EVP, ANA

ANA's Bill Duggan uses a recent news story to show why better communication is needed between in-flight crews and passengers

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.