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Marketing Maestros Archive

January 2014

Farewell to 4A's TV Production Cost Survey

Posted: Jan 29, 2014 10:00am ET

By Bill Duggan, Group EVP, ANA

Following the announcement that the 4A's will no longer publish their "Television Production Cost Survey", ANA's Bill Duggan reflects on the changing state of advertisements and advertising platforms.

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What I Learned in London at the WFA Sourcing Forum

Posted: Jan 27, 2014 12:00pm ET

By Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares some key takeaways from the WFA Sourcing Forum in London

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Attend Super Bowl Gospel Celebration – January 31 in NYC

Posted: Jan 24, 2014 10:00am ET

By Bill Duggan, Group EVP, ANA

ANA's Bill Duggan promotes the Super Bowl Gospel celebration in NYC, Jan. 31 whose fundraiser proceeds will go to ANA member St. Jude Children's Research Hospital.

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CES Highlights

Posted: Jan 13, 2014 11:00am ET

By Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares highlights from the 2014 CES in Las Vegas. Of particular note were wearable technology, curved tvs and phones, 4k television, and connected homes and cars.

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The Connected Home at CES

Posted: Jan 10, 2014 2:00pm ET

By Bill Duggan, Group EVP, ANA

In his first blog of 2014, ANA's Bill Duggan explains the idea of the "connected home" as presented to a panel at Scripps Pavilion at CES

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Being Ready to Be Ready

Posted: Jan 2, 2014 12:00pm ET

By Andrew Eitelbach, senior manager of marketing and communications

In his first blog post of the year, the ANA's Andrew Eitelbach highlights the importance of being prepared and a few snapshots of the the 2013 ANA Real-Time Marketing Conference.

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.