|
 

Marketing Maestros Archive

February 2014

Have You Tweeted Any Brands Today?

Posted: Feb 25, 2014 3:30pm ET

By Jesse Feldman, manager, marketing knowledge center

ANA’s Jesse Feldman discusses the importance of having an active social media presence drawing on presentations from past ANA Members-Only conferences.

Read More

Branding Insights from College Road Trips

Posted: Feb 24, 2014 10:00am ET

By Bill Duggan, Group EVP, ANA

Ahead of the 2014 ANA Brand Masters Conference, ANA's Bill Duggan shares branding insights from his recent college road trips, giving examples of colleges that are setting themselves apart in ways that are also applicable to brands.

Read More

Advertising’s Transparency Crisis

Posted: Feb 21, 2014 10:00am ET

By Bill Duggan, Group EVP, ANA

ANA's Bill Duggan weighs in on the industry's transparency crisis, outlining the scale of the problem, contributing factors, and the ultimate fallout that could occur among marketers, their agencies, and the media.

Read More

For Commercial Ratings – Specific is Better than Average

Posted: Feb 13, 2014 10:30am ET

By Bill Duggan, Group EVP, ANA

ANA's Bill Duggan compares the individual Super Bowl ad ratings of Kantar Media and Rentrak to show the value of brand-specific commercial ratings.

Read More

Technologies from CES to Improve TV Audience Measurement

Posted: Feb 5, 2014 11:00am ET

By Bill Duggan, Group EVP, ANA

ANA's Bill Duggan reiterates some of the technology on display and CES 2014 and encourages TV audience measurement companies to figure out ways to use these technologies to improve TV audience measurement.

Read More

ANA Connection at Super Bowl Gospel Celebration

Posted: Feb 3, 2014 12:00pm ET

By Bill Duggan, Group EVP, ANA

ANA's Bill Duggan recaps the Super Bowl Gospel Celebration held in NYC Jan. 31.

Read More


First  << 44454647484950 >>  Last (53)

About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.