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Marketing Maestros Archive

March 2014

Misadventures in Pricing from My Preferred Airline

Posted: Mar 25, 2014 10:00am ET

By Bill Duggan, Group EVP, ANA

ANA's Bill Duggan reinforces the relevance of customer service with an example of an airline pricing mishap during a recent trip.

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Beacons, Millennials, and a Free Lunch

Posted: Mar 19, 2014 12:30pm ET

By Jesse Feldman, manager, marketing knowledge center

ANA's Jesse Feldman shares insights from recent ANA Committee Meetings.

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TV Spots Need a Ratings System – True Ten Years Ago & Today!

Posted: Mar 12, 2014 11:30am ET

By Bill Duggan, Group EVP, ANA

ANA's Bill Duggan explores the need for a TV ratings system that provides specific ratings for individual commercials.

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Cycle For Survival – What An Amazing Ride!

Posted: Mar 7, 2014 11:30am ET

By Marni Gordon, vice president of committees and conferences, ANA

ANA's Marni Gordon recounts her experience participating in Cycle for Survival organized by Equinox. Carlos Becil, SVP of marketing at Equinox, will speak at the 2014 ANA Digital & Social Media Conference in July.

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Key themes from 2014 ANA Brand Masters Conference

Posted: Mar 6, 2014 2:30pm ET

By Marni Gordon, vice president of committees and conferences, ANA

ANA's Marni Gordon summarizes key themes from the recently completed 2014 ANA Brand Masters Conference.

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What is “Total Market”?

Posted: Mar 6, 2014 10:00am ET

By Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares descriptions of "total market" given during an ANA meeting with a group of multicultural marketing thought leaders.

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.