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Marketing Maestros Archive

April 2014

Insights from A Media Mogul at AHAA Conference

Posted: Apr 30, 2014 11:30am ET

By Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares insights from Rupert Murdoch, the keynote speaker at the 2014 AHAA (Association of Hispanic Advertising Agencies) Annual Conference.

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Communication Is Key

Posted: Apr 17, 2014 6:05pm ET

By Andrew Eitelbach, senior manager of marketing and communications

The ANA's Andrew Eitelbach shares a personal insight on how good customer service won a brand a second chance.

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Programmatic Buying: Efficiency, Effectiveness But also Lack of Knowledge &Transparency

Posted: Apr 4, 2014 9:30am ET

By Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares insights on programmatic buying from the 2014 ANA Media Leadership Conference.

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Top Tweets from ANA Media Leadership Conference

Posted: Apr 3, 2014 2:30am ET

By Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares top tweets from the 2014 ANA Media Leadership Conference. Tweets appeared with the hashtag #ANAMedia.

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About This Blog

Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.