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Marketing Maestros Archive

April 2014

Insights from A Media Mogul at AHAA Conference

Posted: Apr 30, 2014 11:30am ET

By Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares insights from Rupert Murdoch, the keynote speaker at the 2014 AHAA (Association of Hispanic Advertising Agencies) Annual Conference.

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Communication Is Key

Posted: Apr 17, 2014 6:05pm ET

By Andrew Eitelbach, senior manager of marketing and communications

The ANA's Andrew Eitelbach shares a personal insight on how good customer service won a brand a second chance.

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Programmatic Buying: Efficiency, Effectiveness But also Lack of Knowledge &Transparency

Posted: Apr 4, 2014 9:30am ET

By Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares insights on programmatic buying from the 2014 ANA Media Leadership Conference.

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Top Tweets from ANA Media Leadership Conference

Posted: Apr 3, 2014 2:30am ET

By Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares top tweets from the 2014 ANA Media Leadership Conference. Tweets appeared with the hashtag #ANAMedia.

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.