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Marketing Maestros Archive

August 2010

Does Your Company Use Twitter for Customer Service?

Posted: Aug 18, 2010 12:00am ET

By Cara Brooke Schultz

At a recent conference, I was busy writing my “elite tweets” aka valuable snippets of information from the top marketing gurus in the industry, as I noticed one of our conference attendees reaching out to the ANA corporate twitter account.

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NYC Subways Will Now Travel on the Rail Wirelessly

Posted: Aug 4, 2010 12:00am ET

By Cara Brooke Schultz

Do you look forward to your commute to the office solely because you can read a book and not be answering your boss’s inquiries via email? Soon that is all going to change—a $200 million project is underway to bring mobile phone and Wi-Fi service to NYC’s subway stations.

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When Does Out-of-Home Advertising Work?

Posted: Aug 2, 2010 12:00am ET

By Susan Burke

Out-of-home (OOH) advertising is all about relevancy—catching the right consumer at the right moment—and is growing rapidly. According to the Outdoor Advertising Association of America, advertisers spent $5.9 billion on OOH advertising in 2009.

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.