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Marketing Maestros Archive

August 2010

Does Your Company Use Twitter for Customer Service?

Posted: Aug 18, 2010 12:00am ET

By Cara Brooke Schultz

At a recent conference, I was busy writing my “elite tweets” aka valuable snippets of information from the top marketing gurus in the industry, as I noticed one of our conference attendees reaching out to the ANA corporate twitter account.

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NYC Subways Will Now Travel on the Rail Wirelessly

Posted: Aug 4, 2010 12:00am ET

By Cara Brooke Schultz

Do you look forward to your commute to the office solely because you can read a book and not be answering your boss’s inquiries via email? Soon that is all going to change—a $200 million project is underway to bring mobile phone and Wi-Fi service to NYC’s subway stations.

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When Does Out-of-Home Advertising Work?

Posted: Aug 2, 2010 12:00am ET

By Susan Burke

Out-of-home (OOH) advertising is all about relevancy—catching the right consumer at the right moment—and is growing rapidly. According to the Outdoor Advertising Association of America, advertisers spent $5.9 billion on OOH advertising in 2009.

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About This Blog

Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.