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Marketing Maestros Archive

May 2014

The Case For Media Procurement

Posted: May 20, 2014 11:00am ET

By Bill Duggan, Group EVP, ANA

In this blog, ANA's Bill Duggan emphasizes the need for procurement professionals to focus on media and makes a case for media procurement.

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You don’t know what you don’t know: More marketers worry about media buying transparency

Posted: May 15, 2014 10:00am ET

ANA's Bill Duggan summarizes the implications the current media transparency crisis has on marketers.

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Metrics & Procurement

Posted: May 7, 2014 3:00pm ET

By Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares more key findings from the recently released white paper "Optimizing the Procurement & Marketing Relationship."

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Is On-the-Job Training Enough?

Posted: May 7, 2014 11:00am ET

By Jesse Feldman, manager, marketing knowledge center

The ANA and EffectiveBrands are in the process of releasing results from the Marketing2020 survey. ANA's Jesse Feldman shares how to get access to these insights.

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Insights from Day 2 of AFM

Posted: May 6, 2014 1:30pm ET

By Constantine von Hoffman, editor of ANA Magazine

Constantine Von Hoffman, editor of ANA Magazine, shares insights from Rishad Tobaccowala, chair of DigitasLBI and Razorfish and speaker at the 2014 Advertising Financial Management Conference.

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AFM Conference Off to a Great Start

Posted: May 5, 2014 2:00pm ET

By Constantine von Hoffman, editor of ANA Magazine

Constantine Von Hoffman, editor of ANA Magazine, recaps the first session of the ANA's Advertising Financial Management Conference.

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Improved Relationships between Marketing and Procurement

Posted: May 5, 2014 11:00am ET

By Bill Duggan, Group EVP, ANA

According to a new ANA survey, the relationship between marketing and procurement professionals has improved substantially. ANA's Bill Duggan shares why.

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What is Total Market? AHAA Helps Provide a Definition!

Posted: May 2, 2014 10:00am ET

By Bill Duggan, Group EVP, ANA

ANA's Bill Duggan explains the meaning of Total Market and what constitutes a total market approach as defined by industry trade groups, marketers, and consultants at the AHAA Annual Conference.

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State Commercial Production Incentives – Principles for Fair Business Practices

Posted: May 1, 2014 11:00am ET

By Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares highlights from the recently released white paper "State Commercial Production Incentives – Principles for Fair Business Practices," a set of guidelines to help marketers navigate and monetize the complex area of state commercial production incentives.

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.