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Marketing Maestros Archive

July 2014

Advertising Transparency – Let the Buyer Beware

Posted: Jul 30, 2014 10:00am ET

By Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares insights on agency trading desk transparency, which is one of marketers’ biggest concerns about media buying.

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75 Percent of Office Workers Do This

Posted: Jul 29, 2014 11:00am ET

By Jesse Feldman, manager, marketing knowledge center

ANA's Jesse Feldman explains the benefit of participating in an ANA webinar and shares some insights from previous webinars.

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Industry Study of Advertising Bot Fraud Announced!

Posted: Jul 14, 2014 10:51am ET

By Bill Duggan, Group EVP, ANA

ANA and online fraud detection firm White Ops have announced a joint research initiative to determine the level of bot fraud occurring across the digital advertising industry and provide actionable data and insights which marketers can use to reduce bot fraud in their future campaigns.

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Let Me Tell You About Don

Posted: Jul 1, 2014 12:30pm ET

By Michael Berberich, manager, marketing knowledge center

ANA's Michael Berberich shares social media marketing advice from author Ben Blakesley.

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.