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Marketing Maestros Archive

August 2014

Hispanic Agencies Leading Total Market Work

Posted: Aug 29, 2014 11:00am ET

By Bill Duggan, Group EVP, ANA

ANA's Bill Duggan looks at the role Hispanic agencies, and the Association of Hispanic Advertising Agencies in particular, in understanding Total Market.

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Ice Bucket Challenge – Insights for Marketers

Posted: Aug 25, 2014 11:30am ET

By Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares lessons marketers can learn from the success of the #IceBucketChallenge campaign to raise awareness for ALS.

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Recap: Integrated Marketing Members-Only Conference

Posted: Aug 21, 2014 1:00pm ET

By Jesse Feldman, manager, marketing knowledge center

ANA's Jesse Feldman provides a recap of the ANA's latest Integrated Marketing Members-Only Conference, held at the Heinz Field in Pittsburgh.

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Programmatic Media Buying, Lifting the Veil

Posted: Aug 14, 2014 11:00am ET

By Andrew Eitelbach, senior manager of marketing and communications

Programmatic Media Buying is still not well understood by marketers. The latest issue of ANA Magazine Spotlight aims to shine a light on the subject and clear up some of the confusion.

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Multicultural Marketing Is More Important than Ever

Posted: Aug 6, 2014 11:00am ET

By Andrew Eitelbach, senior manager of marketing and communications

A new training seminar form the ANA School of Marketing that focuses on how to effectively reach multicultural audiences.

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.