Marketing Maestros Archive

November 2010

ANA Research Report: Multicultural Marketing and Newer Media

Posted: Nov 29, 2010 12:00am ET

By Bill Duggan, Group EVP, ANA

ANA recently fielded a survey to better understand how newer media platforms are being used to reach multicultural consumers. Topline results were debuted at the ANA Multicultural Marketing & Diversity Conference earlier this month.

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NBC News Embraces TV Time Shifting

Posted: Nov 17, 2010 12:00am ET

By Susan Burke

A surprising new ad featuring NBC Nightly News anchor, Brian Williams, encourages viewers who don’t have time to watch the news when it airs live (6:30 p.m.) to record it and watch it later instead (a phenomenon known as “time shifting”).

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San Francisco Makes Kids Frown: Bans Toy Giveaways in Meals

Posted: Nov 3, 2010 12:00am ET

By Cara Brooke Schultz

San Francisco lawmakers approved legislation on Tuesday, November 2 that would limit toy giveaways in children’s meals specifically those with high calorie intake.

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Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.