Marketing Maestros Archive
Posted: Nov 29, 2010 12:00am ET
By Bill Duggan, Group EVP, ANA
ANA recently fielded a survey to better understand how newer media platforms are being used to reach multicultural consumers. Topline results were debuted at the ANA Multicultural Marketing & Diversity Conference earlier this month.
Posted: Nov 17, 2010 12:00am ET
By Susan Burke
A surprising new ad featuring NBC Nightly News anchor, Brian Williams, encourages viewers who don’t have time to watch the news when it airs live (6:30 p.m.) to record it and watch it later instead (a phenomenon known as “time shifting”).
Posted: Nov 3, 2010 12:00am ET
By Cara Brooke Schultz
San Francisco lawmakers approved legislation on Tuesday, November 2 that would limit toy giveaways in children’s meals specifically those with high calorie intake.