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Marketing Maestros Archive

November 2010

ANA Research Report: Multicultural Marketing and Newer Media

Posted: Nov 29, 2010 12:00am ET

By Bill Duggan, Group EVP, ANA

ANA recently fielded a survey to better understand how newer media platforms are being used to reach multicultural consumers. Topline results were debuted at the ANA Multicultural Marketing & Diversity Conference earlier this month.

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NBC News Embraces TV Time Shifting

Posted: Nov 17, 2010 12:00am ET

By Susan Burke

A surprising new ad featuring NBC Nightly News anchor, Brian Williams, encourages viewers who don’t have time to watch the news when it airs live (6:30 p.m.) to record it and watch it later instead (a phenomenon known as “time shifting”).

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San Francisco Makes Kids Frown: Bans Toy Giveaways in Meals

Posted: Nov 3, 2010 12:00am ET

By Cara Brooke Schultz

San Francisco lawmakers approved legislation on Tuesday, November 2 that would limit toy giveaways in children’s meals specifically those with high calorie intake.

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.