Marketing Maestros Archive

December 2010

Why Foursquare Works

Posted: Dec 17, 2010 12:00am ET

By Cara Brooke Schultz

Foursquare was based off of the concept of bringing the element of gaming to real-life. Yet, how does this work for businesses and marketers?

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New Ad Options on YouTube

Posted: Dec 2, 2010 12:00am ET

By Cara Brooke Schultz

According to research conducted by Nieslen, American consumers allocate 33 percent of their weekly media time to online. Nielsen also found that overall online video usage was up from 2009.

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Refreshing Your Brand? Not So Fast.

Posted: Dec 1, 2010 12:00am ET

By Adrienne Tallacksen

A new look going into the new year may seem like a good idea. But there’s more to it than just updating your logo and slapping it onto your website and packaging.

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.