Marketing Maestros Archive

July 2013


Ted Turner’s Best Business Practices

Posted: Jul 23, 2013 12:43pm ET

The first thing you need to know about Ted Turner is that he rejects the premise that economic prosperity must translate into a despoiled environment. “I believe the object of being a responsible business person is to leave the lives of those you come in contact with richer, not poorer; smarter, not dumber; and fuller rather than more depleted,” he says.

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Top Tweets from the ANA Digital & Social Media Conference

Posted: Jul 23, 2013 12:00am ET BY Marni Gordon, vice president of committees and conferences, ANA

Marni Gordon, vice president, ANA shares her favorite tweets from the 2013 ANA Digital & Social Media Conference.

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Highlights from ANA Digital & Social Media Conference

Posted: Jul 23, 2013 12:00am ET BY Marni Gordon, vice president of committees and conferences, ANA

ANA is well known for its fall “Masters of Marketing” Conference - which features terrific content and prominent speakers, including many leading CMOs and other marketing thought leaders. This year we held our first annual ANA Brand Masters Conference which was a very special intimate springtime companion to the Masters of Marketing.

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Aligning Success Metrics for Marketing Procurement and Marketing

Posted: Jul 3, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

The new ANA white paper, “Elevating the Role of Marketing Procurement,” focuses on procurement success metrics and is based on a quantitative survey with 113 marketing procurement professionals as well as select qualitative interviews.

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