Marketing Maestros Archive

October 2014

Starwood Sets the Bar High for Mobile-first Hospitality

Posted: Oct 31, 2014 3:00pm ET BY Meghan Medlock

The ANA’s Meghan Medlock shares Starwood Hotels & Resorts approach to a mobile-first hotel experience.


Reaching the LGBT Consumer

Posted: Oct 30, 2014 10:00am ET BY Janine Martella, director of committees and conferences at ANA

ANA's Janine Martella shares observations on the LGBT entries to the 2014 Multicultural Excellence Awards.


The Right of Publicity: A Strange (But Important) Law to Understand

Posted: Oct 29, 2014 1:00pm ET BY Michael Berberich, manager, marketing knowledge center

ANA's Michael Berberich sheds light on the Right of Publicity law to demonstrate the importance of working within legal limits in marketing.


Misuse of Emergency Alert System in Advertising

Posted: Oct 24, 2014 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares the message of a recent letter from the Federal Communication Commission to advertising industry trade associations on the misuse of the emergency alert system.


Spotlight on Timex: ANA Mobile First, Mobile Everywhere Conference Speaker

Posted: Oct 21, 2014 12:30pm ET BY Shannon Scanlin, manager, committees, ANA

ANA’s Shannon Scanlin highlights Timex’s approach to wearable technology innovation.


A Matter of Trust

Posted: Oct 20, 2014 12:30pm ET BY Andrew Eitelbach

Creating authentic experiences that leave lasting impressions can turn a happy customer into a vocal brand advocate. This issue looks at the potential of one-to-one marketing and the power of creating personal brand experiences.


Insights from the Masters

Posted: Oct 20, 2014 11:00am ET BY Bill Duggan, Group EVP, ANA

In this blog, ANA's Bill Duggan shares some insights from top marketers at the 2014 ANA Masters of Marketing Conference.


Transparency Issues in Post Production

Posted: Oct 14, 2014 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares details from the AICE's recently released in-house post production policy statement.


ANA will present “Digital Disruption” at CES 2015!

Posted: Oct 13, 2014 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares details of the ANA Digital Disruption presentation at CES 2015.


Best Mobile Marketing of 2014

Posted: Oct 10, 2014 1:00pm ET BY Jesse Feldman, senior manager of content strategy and partnerships

ANA's Jesse Feldman shares three of her favorite winning campaigns from the 2014 Smarties Awards.


Creative is Alive and Well in Multicultural Advertising

Posted: Oct 3, 2014 4:00pm ET BY Mala White, senior manager of committees and conferences

ANA's Mala White shares some insights into the judging process of the 2014 Multicultural Excellence Awards and shares the finalists in her favorite category.


October is National Disability Employment Awareness Month

Posted: Oct 3, 2014 11:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares ads from the finalists in the People with Disabilities category of the 2014 Multicultural Excellence Awards