Marketing Maestros Archive

April 2015


It’s the brief, stupid!

Posted: Apr 30, 2015 2:00pm ET BY Bill Duggan, Group EVP, ANA

Clients and agencies disagree on the clarity of assignment briefs, according to a new ANA survey.

READ MORE

Praise for Pringles

Posted: Apr 24, 2015 11:30am ET BY Jesse Feldman, senior manager of content strategy and partnerships

ANA's Jesse Feldman shares her favorite winning campaigns from the 2015 REGGIE Awards.

READ MORE

Imaginary Deadlines, or the Danger of a Nice, Round Number

Posted: Apr 23, 2015 1:30pm ET BY Michael Berberich, manager, marketing knowledge center

Don't let imaginary deadlines interfere with the real-world needs of your brand.

READ MORE

Enhancing Client/Agency Relationships – New ANA Research!

Posted: Apr 23, 2015 10:00am ET BY Bill Duggan, Group EVP, ANA

Findings from a Q1 2015 ANA survey and resulting white paper "Enhancing Client/Agency Relationships"

READ MORE

Native needs a better yardstick

Posted: Apr 16, 2015 12:30pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares thoughts on some findings from a recent ANA study on native advertising.

READ MORE

No Laughing Matter

Posted: Apr 10, 2015 10:30am ET BY Andrew Eitelbach, senior manager of marketing and communications

The April issue of ANA magazine looks at how GEICO and Farmers Insurance use humor so effectively; gives advice from Yahoo! on native advertising; explores why some Internet-based companies are opening physical retail locations; and so much more.

READ MORE