Marketing Maestros Archive

August 2015


New ANA/BrightLine Research: The Connected TV Opportunity

Posted: Aug 31, 2015 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares highlights from a 2015 ANA/BrightLine study on Connected TV/OTT (over-the-top) devices.

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The Programmatic Black Box

Posted: Aug 19, 2015 9:00am ET BY Bill Duggan, Group EVP, ANA

While the industry works toward a solution to its transparency challenges, here are immediate steps marketers should consider.

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Become an Agent of Change

Posted: Aug 17, 2015 12:00pm ET BY Lisa Guhanick, vice president of the ANA School of Marketing

CMOs need to know how to transform their organizations to meet the demands of a changing consumer perspective. The ANA School of Marketing can teach those skills and offers an executive-level workshop on the subject taught by Wharton professor Jerry Wind.

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Media Transparency: What’s a Marketer to Do?

Posted: Aug 14, 2015 9:00am ET BY Duke Fanelli, CMO at the ANA

While the industry works toward a solution to its transparency challenges, the article points to some immediate steps marketers should consider.

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Something’s Stirring

Posted: Aug 13, 2015 1:30am ET BY Andrew Eitelbach

Coca-Cola's labeless cans, the problem with Flash on mobile, the issues surrounding media transparency, marketing to people with disabilities, and a Q&A with Cindy Chen of Mondeléz.

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Give Us Your Feedback

Posted: Aug 13, 2015 1:00am ET BY Andrew Eitelbach

Give us your feedback on this month's issue of ANA magazine.

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ANA Offers Insurance for “Patent Troll” Protection

Posted: Aug 11, 2015 3:00pm ET BY Bill Duggan, Group EVP, ANA

ANA has announced a program to provide members with focused patent infringement defense insurance protection for marketing and advertising activities.

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Science Is Cool…Honest!

Posted: Aug 11, 2015 1:00pm ET BY Urey Onuoha

A summary of what's inside the Summer issue of B-to-B Marketer.

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The Sad State of Content Marketing

Posted: Aug 4, 2015 11:00am ET BY Ken Beaulieu

ANA's Ken Beaulieu looks at the current state of content marketing.

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Tug on my heartstrings, please!

Posted: Aug 3, 2015 3:00pm ET BY Mala White, senior manager of committees and conferences

ANA's Mala White reflects on the 2014 Multicultural Excellence Awards submissions.

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