Marketing Maestros Archive

January 2016


Agency Reviews for Project Work — New ANA/4A's Collaboration

Posted: Jan 28, 2016 12:30pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares highlights from new agency review guidance from the ANA and the 4A's.

READ MORE

The 2015 Bot Baseline Study from ANA and White Ops

Posted: Jan 19, 2016 3:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares key findings from a 2015 ANA/White Ops study on the effect of bot fraud on advertising.

READ MORE

From Social Media to Social Good

Posted: Jan 15, 2016 12:05pm ET BY Andrew Eitelbach, senior manager of marketing and communications

January's issue of ANA Magazine looks at how brands with purpose make a difference, the causes of ad blocking and why it's a problem for advertisers and publishers, the legal battles facing the marketing industry in 2016, and more.

READ MORE

Predictions for Market Research in 2016

Posted: Jan 11, 2016 2:00pm ET BY Todd Kaiser, senior director, marketing insights strategist

ANA's Todd Kaiser predicts how market research will change in 2016.

READ MORE