Marketing Maestros Archive

October 2016

Using Data to Manage Agency Relationships — What’s Important to Marketers

Posted: Oct 31, 2016 2:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares key findings from a new study conducted to understand how marketers use data to manage agency relationships.


Reimagining the Business of Fashion

Posted: Oct 26, 2016 9:30am ET BY Crystal Albanese, senior manager of conferences and committees at ANA

Shawn Gold, CMO at TechStyle, explains how the fashion brand consistently improves the shopper experience.


Advertisers Are Overmatched in Agency Contract Negotiations

Posted: Oct 3, 2016 12:00pm ET BY Bill Duggan, Group EVP, ANA

Marketers are significantly overmatched in contract negotiations with their agencies, writes ANA's Bill Duggan.