Marketing Maestros Archive

December 2016


Brand Masters: Big Brands with Bigger Results

Posted: Dec 20, 2016 12:00pm ET BY Ryan Dinger, copywriter at ANA

Here’s a look at the things that have made the ANA Brand Masters Conference a can’t-miss event on any marketer’s schedule.

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Why is ANA in the same company as Pokémon, Marijuana, Netflix, and Donald Trump?

Posted: Dec 19, 2016 1:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan reflects on the ANA's acknowledgment on Ad Age's 2016 Marketer A-List.

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Transparency: ANA 2016 Marketing Word of the Year

Posted: Dec 12, 2016 1:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan explains why "transparency" makes sense as the ANA's 2016 Marketing Word of the Year.

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Six Years of Mayhem

Posted: Dec 12, 2016 11:30am ET BY Crystal Albanese, senior manager of conferences and committees at ANA

#ANABrand speaker David Brot shares a preview of his presentation, which will explain how Allstate's Effie award-winning "Mayhem" campaign has been so successful for so long.

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Can Shopper and Brand Marketers Work Together?

Posted: Dec 9, 2016 11:00am ET BY Kerry Breen, senior manager, marketing knowledge center at ANA

Shopper marketers discussed the disconnect between brand and shopper marketing teams at an ANA committee meeting.

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