Marketing Maestros Archive

May 2016


What They’re Saying About Sourced Traffic

Posted: May 31, 2016 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares feedback from ANA members surveyed for the recent ANA report on sourced traffic.

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Sourced Traffic: Do You Know What This Is? (You should!)

Posted: May 25, 2016 12:00pm ET BY Bill Duggan, Group EVP, ANA

A new white paper from the ANA found that a good number of marketers are unfamiliar with sourced traffic.

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Sourced Traffic: Buyer Beware!

Posted: May 19, 2016 9:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares details from a new ANA white paper on sourced traffic.

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Why Do Some Brands Get the Total Market Approach Wrong?

Posted: May 9, 2016 2:00pm ET BY Jeffrey L. Bowman, ANA Faculty

Jeffrey L. Bowman, founder of REFRAME: The [Brand] and ANA Faculty member, examines the total market approach.

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Duracell Helps Recognize May as Better Hearing and Speech Month

Posted: May 9, 2016 10:00am ET BY Bill Duggan, Group EVP, ANA

A new ad from Duracell, an ANA Multicultural Excellence Award winner, sheds light on hearing loss.

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Marketing Procurement: At least 5 partners in every deal, not just 1

Posted: May 4, 2016 1:00pm ET BY Mary Ann Brennan, ANA AFM Committee chair, West Coast chapter

A number of internal and external partnerships play an important role in the marketing supply chain. Here's a look at seven keys to better partnerships across the board.

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