Marketing Maestros Archive

August 2016


It's the Contract, Stupid!

Posted: Aug 24, 2016 10:00am ET BY Bill Duggan, Group EVP, ANA

Bill Duggan introduces a new agency contract template developed to address media transparency concerns.

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Part 2: Taking the Lead on Ad Production

Posted: Aug 19, 2016 10:00am ET BY Jillian Gibbs, ANA Faculty

Jillian Gibbs explains the qualities of a good content production strategy.

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Part 1: Sourcing Ad Creative Production

Posted: Aug 16, 2016 11:00am ET BY Jillian Gibbs, ANA Faculty

With the evolution of global content production needs, marketers need to move beyond the traditional production model to a new environment.

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Part 3: Mastering the Two Critical Marketing Topics

Posted: Aug 3, 2016 10:00am ET BY Roderick M. McNealy, ANA Faculty

ANA Faculty member Roderick M. McNealy explains how marketers can master two critical marketing topics: positioning and insights.

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How to Become a Kick-Ass Client

Posted: Aug 1, 2016 12:30pm ET BY Bruno Gralpois, ANA Faculty

ANA faculty member, Bruno Gralpois, shares tips for becoming a great client.

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