Marketing Maestros Archive

January 2017


Vikki Rohrer of Ford to Chair 2017 ANA Advertising Financial Management Conference

Posted: Jan 23, 2017 10:00am ET BY Bill Duggan, Group EVP, ANA

The ANA announces a new chair for the 2017 ANA Advertising Financial Management Conference.

READ MORE

EA Ups Its Game in Programmatic

Posted: Jan 19, 2017 10:00am ET BY Ken Beaulieu, vice president of marketing and communications, ANA

EA's Belinda Smith explains the company's progression with programmatic ad buying.

READ MORE

New B-to-B Research: A CMO’s Checklist

Posted: Jan 18, 2017 10:00am ET BY Kerry Breen, senior manager, marketing knowledge center at ANA

Tips for B-to-B CMOs on how to develop strategic marketing plans that drive business growth.

READ MORE

The ANA Celebrates 1,000 Members

Posted: Jan 17, 2017 12:00pm ET BY Ryan Dinger, copywriter at ANA

The ANA has reached a new milestone with its 1000th member.

READ MORE

What Were the Biggest Challenges for Marketers in 2016?

Posted: Jan 13, 2017 10:00am ET BY Kerry Breen, senior manager, marketing knowledge center at ANA

The top marketing challenges of 2016 from the ANA’s Marketer’s Edge research program.

READ MORE

How PepsiCo Brought Content In-House

Posted: Jan 12, 2017 1:00pm ET BY Molly Knol, senior manager, committees and conferences at ANA

PepsiCo's in-house content creation studio is helping the company stand out among the competition.

READ MORE

Transparency, Fraud, Programmatic, Data, & Agency Relationships

Posted: Jan 4, 2017 12:00am ET BY Bill Duggan, Group EVP, ANA

Five issues that were on the top of the agenda for marketers last year – transparency, fraud, programmatic, data, and agency relationships – will continue to be urgent issues in 2017. As we kick-off a new year, marketers would find it helpful to reflect back on ANA positions on these issues.

READ MORE