Marketing Maestros Archive

October 2017


The Link Between Organizational Structure and Revenue Growth

Posted: Oct 31, 2017 3:00pm ET BY Kerry Breen, senior manager, marketing knowledge center at ANA

Changing your organizational structure is easier said than done. These five tips will help marketers get started.

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It’s Time to Bury “The Line”

Posted: Oct 30, 2017 12:00pm ET BY Mike Kaufman

Marketers and agencies have long referred to "the line” when it comes to spending. But given the complexity and integration of marketing support, it’s time to bury the line and use a new approach.

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Where The Ad Industry Stands on Multicultural Marketing

Posted: Oct 27, 2017 10:30am ET BY Ryan Dinger, copywriter at ANA

Veteran marketer Gilbert Dávila provides an update on where the advertising industry stands on multicultural marketing.

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Building the Plane While Flying It

Posted: Oct 25, 2017 3:00pm ET BY Diego Scotti

Verizon's Diego Scotti explains how his company addresses the three factors are critical for success: process, structure, and talent.

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Humanity and Insights Still Priority: Facebook and Clorox CMOs Align at AIMM Meeting on Power of Cultural Relevance

Posted: Oct 24, 2017 2:00pm ET BY Rochelle Newman-Carrasco

At the latest AIMM membership meeting, CMOs from Facebook and Clorox discussed their companies' views and efforts on multicultural marketing and diversity.

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Transparency Issues Discussed at ANA Masters

Posted: Oct 19, 2017 10:00am ET BY Bill Duggan, Group EVP, ANA

Transparency was a key theme at this year's Masters of Marketing Conference. ANA's Bill Duggan weighs in on the issue in this interview with Beet.TV.

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Turning an In-House Agency Best-in-Class

Posted: Oct 18, 2017 10:00am ET BY Meredith Verdone

Meredith Verdone, CMO at Bank of America, shares how she revamped the company's in-house agency and the lessons she learned along the way.

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Resist the Ruts: How Big Ass Fans, American Express, and Virgin America Stand Out in Their Markets

Posted: Oct 16, 2017 3:00pm ET BY Mike O'Toole

This episode of PJA's Branding for Change podcast identifies the problems and opportunities in some common marketing ruts.

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Sound Bites From the ANA Masters of Marketing Conference

Posted: Oct 12, 2017 1:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares some highlights from the 2017 ANA Masters of Marketing Conference.

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Building Enduring Internal Relationships

Posted: Oct 11, 2017 3:00pm ET BY Greg Welch

Spencer Stuart's Greg Welch shares how leading CMOs set themselves up for success.

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Launching an Organizational Revolution

Posted: Oct 4, 2017 2:00pm ET BY Kristin Lemkau

Kristin Lemkau shares how JPMorgan Chase has reorganized its marketing in her years as CMO and the lessons she's learned along the way.

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