Marketing Maestros Archive

December 2017


Measurement Will Help Drive Diversity and Gender Equality

Posted: Dec 12, 2017 2:00pm ET BY Bob Liodice, CEO, ANA

In light of new conversations around the ad industry's diversity and gender equality issues, ANA CEO Bob Liodice stresses the importance of measurement in moving efforts forward.

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Everyone Is a Marketer — Especially Your Employees

Posted: Dec 11, 2017 2:00pm ET BY Jann Schwarz

LinkedIn's Jann Schwarz explains why a company's employees are its most valuable touchpoint.

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Airbnb: Building the World's Most Multi-Cultural Brand

Posted: Dec 7, 2017 1:00pm ET BY Nick Primola

As a global brand disrupting a traditional industry, Airbnb is uniquely positioned to take a stand for inclusion and diversity. Here's how the company is living its commitment internally.

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Artificial Intelligence (AI): ANA 2017 Marketing Word of the Year

Posted: Dec 6, 2017 12:00pm ET BY Bill Duggan, Group EVP, ANA

The votes are in. ANA members have selected "Artificial Intelligence" as 2017's Marketing Word of the Year.

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Your Creative Brief Probably Stinks!

Posted: Dec 4, 2017 12:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares findings from a new ANA whitepaper on creative briefs.

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