Marketing Maestros Archive

February 2017


Marketing Technology: Do You Have a Strategy?

Posted: Feb 27, 2017 3:00pm ET BY Kerry Breen, senior manager, marketing knowledge center at ANA

New ANA research uncovers how marketers are dealing with industry disruptions.

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I love you. I love you not.

Posted: Feb 14, 2017 12:30pm ET BY Bruno Gralpois, ANA Faculty

Why advertisers and agencies should improve how they work together to maintain a productive relationship.

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E-Commerce: Growing and Driving Sales

Posted: Feb 2, 2017 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan looks at the growth of e-commerce in relation to a new ANA study.

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Advertising Should Remain Short-Term Expense on Books

Posted: Feb 1, 2017 3:00pm ET BY Erich Decker-Hoppen, director of communications for MASB

Erich Decker-Hoppen of MASB explains why regulations around ad taxes should remain unchanged.

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