Marketing Maestros Archive

April 2017


Advice To Maximize Experience At ANA Advertising Financial Management Conference

Posted: Apr 27, 2017 1:00pm ET BY Bill Duggan, Group EVP, ANA

Past chairs of #ANAAFM offer advice on how attendees can make the most of the conference experience.

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The Truth Behind Personalization: Why It Doesn't Solve Publishers' Biggest Problem

Posted: Apr 27, 2017 10:00am ET BY Keith Sibson, VP of product and marketing at PostUp

While important, personalization doesn't solve the major problem that publishers face today: how to create sustainable direct relationships with readers.

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Holding Company and Agency In-House Facilities for Production/Editorial and Music

Posted: Apr 24, 2017 11:00am ET BY Bill Duggan, Group EVP, ANA

Advertisers should know the in-house resources for their holding companies, agencies, and affiliates. Here's resource list to help.

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Can Traditional Measurement Tools Hack It In The Age of Digital Video?

Posted: Apr 13, 2017 12:00pm ET BY Brian Katz, VP of advanced TV insights and strategy at Eyeview

Eyeview's Brian Katz examines the disconnect between tech, the ad industry, and viewership measurement.

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Staying Ahead of the Curve with Geoff Ramsey of eMarketer

Posted: Apr 11, 2017 3:00pm ET BY Ryan Dinger, copywriter at ANA

eMarketer's Geoff Ramsey shares his thoughts on how marketing has changed and what marketers must do to stay ahead of the curve.

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Marketing That Matters

Posted: Apr 3, 2017 12:00am ET BY Michael Brenner, author of The Content Formula

Four steps marketing leaders can take to drive change for their company, their career, and their customers.

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