Marketing Maestros Archive

May 2017

Key Action Steps for Marketers from Latest ANA Programmatic Study

Posted: May 25, 2017 11:00am ET BY Marni Gordon, SVP of committees and conferences, ANA

A new ANA study provides practical solutions to help advertisers take greater control of their programmatic investments. Here are some of the key action steps.


The War on Digital Ad Fraud is Winnable

Posted: May 24, 2017 8:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares the latest from the third annual ANA/White Ops report on the state of digital ad fraud.


Meet the Woman Setting the Bar for Challenger Brands

Posted: May 23, 2017 10:00am ET BY Ryan Dinger, copywriter at ANA's Liza Landsman talks data management, her company's partnership with Walmart, and more in this Q&A.


A Marketing Truth: Your Employees Are Your Brand

Posted: May 22, 2017 1:00pm ET BY Michelle M. Smith

O.C. Tanner's Michelle Smith explains how employees can influence brand success and customer loyalty.


Programmatic Non-Disclosed Buys — Buyer Beware

Posted: May 18, 2017 3:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan explains the implications of purchasing programmatic media on a non-disclosed basis.


The Evolution of Public Relations

Posted: May 9, 2017 3:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares findings from a new study exploring current client-side marketer perceptions of public relations.


The Ad's Not Viewable If It's Blocked: Richer Media Leaves Advertisers and Consumers Poorer

Posted: May 8, 2017 11:30am ET BY Victor Wong, CEO of Thunder

As consumers increasingly block digital ads, advertisers need to set and abide by higher standards for viewability and creative to make sure their ads are seen.


How to Create a Unified Brand Experience

Posted: May 4, 2017 10:00am ET BY Michelle M. Smith

To deliver a unified experience across the brand, focus on these five guiding principles.


The ANA Digital & Social Media Conference: A Fan Favorite

Posted: May 1, 2017 12:00pm ET BY Emma Phipps

Here’s a deeper look at what makes the 2017 ANA Digital & Social Media Conference a must-attend event.