Marketing Maestros Archive

June 2017


Humanity, Machines, and the Internet: Welcome to Post-Modern Marketing

Posted: Jun 29, 2017 3:00pm ET BY Tom Stein, chairman and chief client officer at Stein IAS

Stein IAS' Tom Stein argues that post-modern marketing, the combination of technology and human connection, is the next step in marketing's journey.

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3 Agency-Proven Ways to Put Design Thinking to Work

Posted: Jun 27, 2017 2:00pm ET BY Matt Magee, VP of strategy at PJA Advertising + Marketing

PJA’s Matt Magee shares three design thinking techniques to help improve the quality of creative ideas and collaboration.

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7 Great Ways to Screw Up Your Executive Communications Program

Posted: Jun 22, 2017 10:00am ET BY Paul Carlstrom, VP of content services, TDA Group

Incorporating an executive voice into your content marketing can make your assets more compelling. But these poor practices can screw up even the best executive programs.

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10 Best Tools for Building a Shopper Marketing Program

Posted: Jun 19, 2017 3:00pm ET BY Arielle Feger, associate manager, marketing knowledge center

These ANA tools and templates can help marketers make shopper marketing programs faster, easier, and more efficient for everyone involved.

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Inspiring Great Creative

Posted: Jun 13, 2017 3:00pm ET BY Jane Maas, ANA Faculty

Advertising legend Jane Maas shares five important skills advertisers must master to inspire agencies to greater creative heights.

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ANA Media Transparency Report: One Year Later

Posted: Jun 7, 2017 12:00am ET BY Bill Duggan, Group EVP, ANA

In the past year, marketers have instituted major changes since the ANA media transparency report was issued in an effort to address what they now perceive as a serious problem. Here's a recap of key steps taken so far.

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New Research Reveals Shifts in Agency Compensation Practices

Posted: Jun 6, 2017 10:00am ET BY Kerry Breen, senior manager, marketing knowledge center at ANA

The 17th edition of the ANA's Trends in Agency Compensation research revealed shifts in compensation methods as marketers seek simplicity.

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