Marketing Maestros Archive

July 2017


Toppling the Obstacles That Prevent Integration Across the Customer Journey

Posted: Jul 27, 2017 12:00pm ET BY Dina Shapiro, founder and CEO of Yorkville Consulting

Dina Shapiro, ANA Faculty member and founder and CEO of Yorkville Consulting, reveals some of the barriers to integrating messaging across all touchpoints in the customer decision journey.

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In the Wake of the 2017 Trends in Agency Compensation Survey

Posted: Jul 26, 2017 10:00am ET BY Dave Beals, president of JLB + Partners

Dave Beals, president of JLB + Partners, reflects on the findings of the recent ANA Trends in Agency Compensation study, and offers advice for marketers and agencies looking to move toward a performance-based approach to agency compensation.

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Why Millennial Talent Matters: A Music Industry Perspective

Posted: Jul 24, 2017 11:00am ET BY Elliot Lum

AEF's Elliot Lum reflects on his role in attracting the next generation of talent to the marketing and advertising industry.

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One Year Later: How ANA Members Are Addressing Media Transparency Issues

Posted: Jul 20, 2017 10:30am ET BY Bob Liodice, CEO, ANA

According to a new ANA survey, a majority of ANA members have taken a wide range of steps to address the transparency issue.

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ANA Report on Media Transparency: One Year Later

Posted: Jul 19, 2017 10:00am ET BY Bob Liodice, CEO, ANABY , Doug Wood, Partner at Reed Smith

On the one-year anniversary of the ANA's landmark study and subsequent recommendations on media transparency, it's time to review the issues in this ongoing debate and see where we stand today.

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Learnings From #ANADigital

Posted: Jul 18, 2017 3:30pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares his key takeaways from the 2017 ANA Digital & Social Media Conference.

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PebblePost CEO: Advertisers Have Stopped Giving Respect to Consumers

Posted: Jul 17, 2017 3:00pm ET BY Urey Onuoha

Lewis Gersh, CEO of PebblePost, shares his thoughts on how digital marketing has stopped serving the needs of consumers and how marketers can get back on track.

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Why Agencies Should Work for Free — Lessons from a Procurement Lunch

Posted: Jul 13, 2017 11:00am ET BY Phil Johnson, CEO of PJA Advertising + Marketing

Phil Johnson, CEO of PJA Advertising + Marketing, shares his advice for strengthening relationships between agencies and their clients.

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Advertisers Can't Stop Fraud, But They Can Stop Making Costly Assumptions

Posted: Jul 11, 2017 3:00pm ET BY Rich Kahn, CEO and co-founder of eZanga

By understanding that fraud can't be completely solved, marketers can take a more realistic and effective approach to curbing it, argues eZanga's Rich Kahn.

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AI: The Future of the Marketing Tech Stack

Posted: Jul 5, 2017 3:00pm ET BY Marc Keating, chief innovation officer at Stein IAS

As marketing moves into its post-modern phase, AI has the potential to become the next major step forward in the marketing stack.

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